Saturday, March 9, 2019

Corporate Social Responsibility and You

In this day and age when we, in the corporate world, aim to run faster to beat competition,
we do not realise that we have more to do than just win customers. That is just one part of the game.
Profits is another. Ask any business owner or a mid to senior level management executive. All they
will tell you is how to increase productivity, gain profits and bring the company to a higher level.

This 30% syndrome is very common. We want to do more in terms of numbers for the company.
Honestly, that is what they are being paid to do. It is very common. Expected even.

But at some point there should be a vision that goes beyond the realms of these numbers. Factors
that bring in other aspects of the business that do not reflect in the profit and loss statement. But it
does play a very good role in the asset side of the balance sheet. And that is good will.

Creating goodwill for the company can be done in many ways. What we are going to talk about today
is the image created by thinking about others. The ‘others’ that do not add to the profits but make us
feel good about ourselves. About why we are here today. About what we can do to make this world
a better place.

One of the things that stops corporates from taking up corporate social responsibility is that they
don’t think they make enough money to set aside funds for this ‘nonproductive’ act. Which is
understandable but not necessarily agreed by many individuals.

Let me give you a small example. Your day is full. You have a lot of items on your to-do list.
You are simply unable to make time for things that you consider not important. Like reading
a book. Like working out. Because they are not a priority. And then comes a situation that
takes priority over the day-to-day activities. Like a visit from an important celebrity. You
make time, don’t you? Why? Because it cannot be avoided. There are certain obligations
you must do.

If we started treating corporate social responsibility as a priority, we could do wonders.
We will somehow manage to not only make ends meet, but do something for others.

It does not always have to be money. It could be time. It could be efforts. It could be helping
an NGO via moral support or just creating an environment that funds their objectives.

Corporate Social Responsibility is not a legal obligation. And it needn’t be. This is us being
part of the human race, participating in activities that help us grow not just as a company but
as individuals.

There are a lot of advantages for the company as such for sure. Better image in society.
Tax benefits. Cost savings. Customer engagement. Brand awareness.

But we should participate in CSR because it helps us help others. We put ourselves in the
shoes of others and help them grow as well.

It is a simple act of humanity. Why do we need to be convinced?

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